It’s time not to hide behind small print, but tackle the challenges head on."
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I want to see full compliance, not legal tricks. " I think it is high time for those companies to take protection of personal data seriously. Sadly, I fear this is not privacy by design. D espite the fact that they have the best legal teams, presence in Brussels and spent countless hours discussing with us the GDPR. "To me this means that clearly there is a problem with compliance culture among those companies that live off our personal data. " So, we have penalties or decisions against Google, Facebook, WhatsApp. "When I was looking at existing enforcement decisions and pending cases, I also came to another conclusion," she also said. Speaking at a privacy conference this morning, Vera Jourová, the EU's commissioner for values and transparency, said enforcement of the General Data Protection Regulation (GDPR) at a national level must buck up - and become "effective" - or else it "will have to change", warning specifying that any "potential changes" will move toward centralized enforcement. Today the bloc's executive also had a warning for adtech giants Google and Facebook - accusing them of choosing "legal tricks" over true compliance with the EU's standard of "privacy by design" - and emphasizing the imperative for them to take data protection "seriously". The European Commission has given its clearest signal yet that it's prepared to intervene over weak enforcement of the EU's data protection rules against big tech.